Why We Exist
Creative teams deserve analytics that amplify their work—not reports that sit in a folder.
The Problem
Analytics Theater
Teams know they need data, but default to basic reporting that becomes repetitive and low-value. Stakeholders start questioning ROI. Analytics becomes a cost center rather than a strategic asset.
Credibility Gaps
Agencies struggle to articulate analytics capabilities in the language clients expect. They need an expert who can translate creative excellence into measurable business outcomes.
The Real Issue
Teams don't just need reports—they need systems: frameworks for decision-making, roadmaps for capability-building, and measurement that connects creative work to business results.
Our Belief
Creative teams deserve better than basic reporting.
Strategy and creative work thrive on intuition, culture, and craft—but that doesn't mean impact can't be measured. We believe the best analytics don't constrain creativity; they amplify it.
That's why we don't deliver reports—we design systems that help you:
How We Work
We partner with creative agencies and brand teams to build analytics infrastructure—not just deliver insights.
Whether we're designing proprietary measurement frameworks, conducting audience research that informs creative strategy, or building AI-enabled workflows that adapt in real-time, our work is always:
Our Values
Rigor builds trust
Analytics only drives decisions when stakeholders believe the numbers. We build confidence through evidence-based frameworks, transparent methodology, and results that hold up under scrutiny.
Speed = survival
Culture moves faster than monthly reports. We design systems that adapt in real-time—dynamic benchmarks, agile measurement, AI-enabled workflows—so you can act on insight, not wait for it.
Own your outcomes
AI is flattening teams and budgets. The future belongs to marketers who think like entrepreneurs: resourceful, accountable, and equipped to prove their value. We build the capabilities that make you indispensable.
About Tarirai
Tarirai Chivore
Founder & Principal Consultant
Tarirai Chivore is a builder, problem solver, and storyteller with over a decade of experience building and scaling data analytics teams at the intersection of culture, creativity, and strategy.
He has led analytics and social intelligence work across some of the most respected agencies and brands in the industry — including Big Spaceship, Ogilvy, MRM/McCann, Laundry Service, and Big Fuel — as well as brand-side at The Economist and PepsiCo. His work has consistently focused on one thing: helping creative teams use data not as a blocker, but as a multiplier.
He has also taught the Digital Marketing Bootcamp at Columbia University.
Dumbo Yacht Club is the culmination of that experience — a studio built to give ambitious brands the strategic and analytical foundation they need to turn insights into creative advantage.
Let's Work Together