Dumbo Yacht Club

The Lab

A space for imagination, experimentation, and applied data science.

The projects featured here are independent proof-of-concepts built by DYC to demonstrate methodologies and capabilities. Brand names used are for illustrative purposes only and do not imply a client relationship.

Projects

Proof of Concepts

Marketing Mix Modeling

Vuori DTC Measurement Strategy Engine

When click-attribution breaks down, structural media elasticities tell the real story. A zero-cost MMM engine built in Python.

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Vuori DTC Measurement Strategy Engine
Social Media Analytics

US Market Social Reporting Pipeline

A three-version evolution from prompt library to proprietary pipeline. And a lesson in where AI adds value and where it does not.

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US Market Social Reporting Pipeline interface preview